Executive Coaching
Define your story. Accelerate your career.
Executive coaching for leaders with 10+ years of experience who are ready to name what they stand for and build the systems to advance. Packages start at $1,497.
The short answer
What is executive coaching?
Executive coaching is a confidential, structured partnership between a leader and a credentialed coach. We work on the decisions actually in front of you — how you lead, how you are heard, where your attention goes — and build the systems that make better leadership repeatable instead of occasional.
At WITH/IN that work is run by Justin Tidmarsh: an ICF Associate Certified Coach and EQ-i 2.0 certified practitioner with 25+ years inside global consumer brands. Packages start at $1,497.
Who it's for
Leaders with a decade behind them and a decision ahead.
You are ready to define your story
You have real results behind you, but the way you describe your value hasn't kept up. We name what you are known for and build the language, presence and proof to carry it into rooms where decisions get made.
You want the next move to be deliberate
Promotion, reorg, new org, or a search you keep half-starting. We get clear on what you want and don't want, then build the systems and cadence that move you toward it instead of waiting for the year to decide for you.
You are performing and paying for it
Delivering while running on empty is not a strategy. We rebuild your operating model as a leader — boundaries, decision rights, where your attention goes — so the performance is sustainable.
Format and pricing
How the engagement actually runs.
A defined engagement, priced from $1,497
Packages start at $1,497 and are scoped in the first conversation: goals, session cadence, and what we will have built by the end. No open-ended retainers.
Confidential one-to-one sessions
A consistent rhythm of working sessions on the decisions actually in front of you, with accountability between them so momentum doesn't reset each week.
Assessment when it earns its place
EQ-i 2.0 and EQ 360 emotional-intelligence assessment and debrief where a clearer mirror will accelerate the work.
Systems, not just insight
Every engagement leaves behind something operational: a narrative, a decision framework, a weekly rhythm, a network plan — the parts that keep working after coaching ends.
What changes
What leaders leave with.
A personal narrative you can say out loud without flinching
Sharper decisions, made faster, with less second-guessing
Presence that lands — clarity and composure instead of performance
Boundaries that hold when the pressure comes back
A focused, intentional search instead of a scattered one
A weekly operating rhythm that protects your own agenda
In their words
What clients and peers say.
“At the end of 2025, I started working with Justin to redefine my narrative, combat burnout, and clearly identify what I need to be happy and successful. Justin comes from my world, so he can provide guidance like no other and the result? I landed my dream job and start in 2 weeks. Network - Justin is the best there is.”
“Working with Justin as a professional leadership coach was a game changer for me. It was a weekly dose of a confidence boost with a shot of accountability to do more for myself. I am someone that always has to calculate a ROI, and know that my time is being used efficiently. And I can say without a doubt having a coach is the best investment one can make for themselves.”
“Justin was immensely supportive in shifting my focus from living in a 'day-to-day' work mode to building a strategic framework for growth, both personally and professionally. We built actionable steps to think bigger picture, which, in turn, provided more satisfaction in my role and better guide the teams I manage. Justin is a warm, thoughtful and encouraging coach.”
“Justin has a great way of asking the right questions at the right time. Through our sessions, I got much clearer on what I want (and don't want) in my next role, which has made my job search feel much more focused and intentional.”
“Justin helped me through a difficult transition in my career and life. He is an amazing listener and helped me get to my goal with confidence. I would 100% recommend him to anyone wanting to make a change in their life.”
“Justin embodies genuine care, compassion, and an innate desire to want others to succeed. Having helped me create systems and new routines to keep me focused and motivated, his gentle nudges for me to explore my curiosity has helped me make meaning of my goals and passions. Justin is an incredible coach and embodies exactly what one would want when looking for a coach to help take them to the next level of self-discovery.”
“I've had the chance to study alongside Justin as a fellow coach, and what stands out most is his ability to balance strategic clarity with genuine empathy. He doesn't just offer surface-level advice, he helps people get to the root of what's holding them back and translates that into practical, actionable next steps. In conversations around leadership and marketing, he consistently demonstrates a sharp understanding of positioning and communication while tailoring his approach to the individual. What I appreciate most is his coaching style: he listens deeply, challenges thoughtfully, and creates a space where people feel both supported and pushed to grow. Anyone looking for a coach who combines insight with real-world practicality would benefit from working with him.”
Testimonials shared with permission and published without names to protect client confidentiality.
Credentials
Trained, certified, and accountable.
Associate Certified Coach (ACC) — ICF
ICF-credentialed and held to the ICF Core Competencies and Code of Ethics.
EQ-i 2.0® & EQ 360® Certified
Certified to administer emotional intelligence assessments and deliver feedback that helps leaders grow.
Questions people ask
What is executive coaching?
Executive coaching is a structured, confidential partnership between a leader and a credentialed coach. Sessions focus on real decisions in front of you — how you lead, communicate, set boundaries and make calls — and build the habits and systems that make better leadership repeatable rather than occasional.
How much does executive coaching cost?
Coaching packages with WITH/IN start at $1,497. That covers a defined engagement built around your goals, with session cadence and scope agreed up front. Larger engagements that include emotional-intelligence assessment, stakeholder input or team work are scoped individually after a first conversation.
Who is this coaching for?
Leaders with 10+ years of experience who are ready to define their story and build the systems to advance. Typically VPs, directors and senior functional leaders navigating a promotion, a reorg, burnout risk, a stalled job search or a quiet sense that success on paper no longer feels right.
What is personal brand coaching?
Personal brand coaching clarifies what you are known for and makes that visible to the people who decide your next move. It combines positioning — the story you tell about your value — with the practical systems that carry it: how you show up in the room, in writing, in interviews and in your network.
How long does an executive coaching engagement last?
Most engagements run several months with a consistent session rhythm, because behavior change needs repetition and accountability. Some leaders start with a shorter, tightly scoped package around one transition — a new role, a difficult decision, a search — and extend from there.
How is coaching different from consulting or therapy?
Consulting delivers answers and deliverables. Therapy works on healing and mental health. Coaching is forward-looking and agenda-driven: you set the goal, the coach brings questions, structure, credentialed method and accountability, and you leave each session with something to act on.
How do I find the right executive coach?
Look for a credential from a recognised body such as the ICF, real operating experience in your world, a clear method, and a first conversation that feels useful on its own. Justin is an ICF Associate Certified Coach and EQ-i 2.0 certified, with 25+ years inside global consumer brands.
How do we start?
Book a 30-minute conversation. It is not a pitch — we look at what is actually in your way, whether coaching is the right instrument, and what a first engagement would cover. If it is not the right fit, you will still leave with a clearer read on your situation.
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Ready to define your story and move?
A 30-minute conversation. No pitch — just an honest look at what's next. Packages start at $1,497.