MEMBERSHIP REALITY CHECK
Most programs buy frequency. The best ones earn belonging.
Points programs are frequency engines wearing a nicer name. Membership is different, it signals belonging. But beyond that, to be effective the strategy needs to be part of a larger Customer Growth strategy. This audit provides a clear read on where you might focus. Built from insights across best-in-class brands.
Who this is for
- —CMOs and commercial leaders at consumer brands
- —Teams whose program feels like a cost center, not a growth driver
- —Anyone connecting membership to the bigger Go-to-Market picture
What you'll get
- —An overall score across 4 membership dimensions
- —A read on where your program is strong, developing, or leaking
- —Your biggest opportunity and a clear next step
Format
8 questions
4 dimensions · ~90 seconds
Cost
Free
Built from 25 years of membership and customer strategy at Nike, Starbucks, Best Buy, and Target.