Introducing a New Playbook for Growth That Starts WITH/in
After 25 years leading growth and marketing for world-class brands like Nike, Best Buy, Target, and Starbucks, I've realized something fundamental: The complex challenges facing product, marketing, and sales leaders today—from activating strategy to managing capacity and leveraging data—are all rooted in a system challenge.
We've all seen the pain points:
Strategies that fail to truly guide the organization.
The constant struggle to move from reaction to genuine agility.
Burnout that comes from unmanaged capacity.
Throughout my career, I've focused on creating sustainable systems, and the key is this: A powerful system goes well beyond process.
So often, organizations miss the crucial mindset component—the part that requires leaders and teams to look within to unlock true, sustainable growth.
A Bold Move: Launching WITH/In
That’s why I'm thrilled to announce the launch of WITH/in.
WITH/in is a fresh approach to product, marketing, and sales consulting that focuses on building human-centered systems for sustainable growth.
My system definition gets at the core: mindset, strategy, team, process, and insights. I design systematic solutions that don't just look good on paper, but actually work, because they are built with the people who have to act on them.
I've designed winning systems that go farther for leaders’ greatest challenges:
Strategy for Sustainable Growth: Designing marketing strategies that boost brand connection, loyalty, and customer lifetime value.
Planning to Activate with Focus: Leading Go-To-Market planning that aligns priorities, capacity, and workflow.
Insights For Clear Decision Flows: Unpacking the right technologies, processes, and practices that drive market responsiveness and agility with data.
Leadership Rooted in Human Behavior: Developing the behaviors, energy, and focus for healthy teams that prevent burnout and drive fulfilling results.
I'm incredibly excited to bring these proven learnings, capabilities, and playbooks to even more brands and leaders to help them create sustainable futures where great work thrives. It all starts within to bridge strategy and execution, customer and culture, purpose and performance.
Going WITH/in: The Work I Was Designed to Do
I know what it feels like to lead teams capable of brilliance but trapped in complexity. Whether I was driving growth in-house at a global brand, working with leaders as a consultant, or coaching individuals on behavior change, I've seen the frustration of watching energy get lost in the noise.
Truth is, you don’t need another transformation initiative. You need clarity, focus, and systems that let great people do great work.
That's what WITH/in is built to deliver.
Launch Celebration: Win a Free Workshop!
To celebrate the launch of WITH/In, I'm excited to announce a raffle for 2 FREE WORKSHOPS!
These workshops are a powerful way for any big brand team, small business group, or individual to ignite the WITH/in Playbook and gain a deep understanding of your current system gaps and opportunities. It's the perfect first step toward building a truly sustainable system.